According to the Georgia Department of Law Consumer Protection Division 

Businesses may not sell, or offer to sell at retail, any goods or services identified by the Governor at a price higher than the price at which the good or services were sold or offered for sale before the declaration of the State of Emergency.

Price increases on goods or services are permitted only if they accurately reflect an increase in the cost of new stock or the cost to transport it, plus the retailer's average markup percentage applied during the ten days immediately prior to the declaration of a state of emergency.